BookTuber Gavin Hetherington joins the ReadsbetweenTheTyne podcast to discuss the growth of bookish social media during and post pandemic.
Gavin is a local booktuber based in Gateshead with over 78 000 subscribers on his platform.
“Having the real life of the bookseller mixed with an online life of a booktuber are two worlds that beautifully met.“– Gavin Hetherington
In this podcast, Gavin and I discuss how book social media in the pandemic grew drastically on TikTok and how this has changed and impacted books, readers, authors and the industry. Delving into topics such as virality, algorithms, and the pressure of demand, we analyse and break down BookTok, Booktube and publishers trends.
This podcast is available on the following platforms:
Recommended: Watch on Youtube with video and captions