{"id":190,"date":"2023-12-01T20:47:18","date_gmt":"2023-12-01T20:47:18","guid":{"rendered":"https:\/\/journalists.org.uk\/grace-boyle\/?p=190"},"modified":"2024-01-12T12:08:47","modified_gmt":"2024-01-12T12:08:47","slug":"podcast-episode-with-booktube-sensation-gavin-hetherington","status":"publish","type":"post","link":"https:\/\/journalists.org.uk\/grace-boyle\/2023\/12\/01\/podcast-episode-with-booktube-sensation-gavin-hetherington\/","title":{"rendered":"PODCAST WITH BOOKTUBE SENSATION GAVIN HETHERINGTON"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-text-align-center has-luminous-vivid-amber-color has-text-color has-link-color wp-elements-a33c044e8fbfaab4b6ad152b3eefc593\"><strong>BookTuber Gavin Hetherington joins the ReadsbetweenTheTyne podcast to discuss the growth of bookish social media during and post pandemic.<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-soundcloud wp-block-embed-soundcloud\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Growth of bookish social media during the pandemic by Grace Boyle\" width=\"810\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F1678818555&#038;show_artwork=true&#038;maxheight=1000&#038;maxwidth=810\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Gavin is a local booktuber based in Gateshead with over 78 000 subscribers on his platform. <\/strong><\/p>\n\n\n\n<p class=\"is-style-plain has-luminous-vivid-amber-background-color has-background\">&#8220;<strong><em>Having the real life of the bookseller mixed with an online life of a booktuber are two worlds that beautifully met.<\/em>&#8220;<em>&#8211; Gavin Hetherington<\/em><\/strong><\/p>\n\n\n\n<p>In this podcast, Gavin and I discuss how book social media in the pandemic grew drastically on TikTok and how this has changed and impacted books, readers, authors and the industry. Delving into topics such as virality, algorithms, and the pressure of demand, we analyse and break down BookTok, Booktube and publishers trends.<\/p>\n\n\n\n<p><strong>This podcast is available on the following platforms:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/open.spotify.com\/show\/55liO4cOwyTPAuMu6DV7fg\"><strong>Listen on Spotify<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/soundcloud.com\/grace-boyle-354994390\/growth-of-bookish-social-media-during-the-pandemic?si=a0247a9634e241a79cb45dd5501907b4&amp;utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing\"><strong>Listen on Soundcloud<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-luminous-vivid-amber-color has-text-color has-link-color wp-elements-cc8c8f897ff4dd021efa8518e45163de\"><strong>Recommended<\/strong>: <strong><a href=\"https:\/\/www.youtube.com\/watch?v=iimtUS0VBPo\">Watch on Youtube with video and captions<\/a><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.instagram.com\/readsbetweenthetyne\">Follow Readsbetweenthetyne on instagram<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BookTuber Gavin Hetherington joins the ReadsbetweenTheTyne podcast to discuss the growth of bookish social media during and post pandemic. Gavin is a local booktuber based in Gateshead with over 78 000 subscribers on his platform. &#8220;Having the real life of the bookseller mixed with an online life of a booktuber are two worlds that beautifully [&hellip;]<\/p>\n","protected":false},"author":101,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[1],"tags":[6,12,15,4,10,11,17,14,13,16],"class_list":["post-190","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-books","tag-england","tag-instagram","tag-journalism","tag-newcastle","tag-northeast","tag-podcast","tag-tiktok","tag-tyneandwear","tag-youtube"],"_links":{"self":[{"href":"https:\/\/journalists.org.uk\/grace-boyle\/wp-json\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalists.org.uk\/grace-boyle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalists.org.uk\/grace-boyle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalists.org.uk\/grace-boyle\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/journalists.org.uk\/grace-boyle\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":0,"href":"https:\/\/journalists.org.uk\/grace-boyle\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"wp:attachment":[{"href":"https:\/\/journalists.org.uk\/grace-boyle\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalists.org.uk\/grace-boyle\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalists.org.uk\/grace-boyle\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}