{"id":132,"date":"2024-12-10T17:31:29","date_gmt":"2024-12-10T17:31:29","guid":{"rendered":"https:\/\/journalists.org.uk\/jessica-gardiner\/?page_id=132"},"modified":"2025-05-15T01:13:05","modified_gmt":"2025-05-15T00:13:05","slug":"selling-style-does-personal-taste-still-exist","status":"publish","type":"page","link":"https:\/\/journalists.org.uk\/jessica-gardiner\/selling-style-does-personal-taste-still-exist\/","title":{"rendered":"Selling Style; Does personal taste still exist?"},"content":{"rendered":"\n<p class=\"has-text-align-right has-small-font-size wp-block-paragraph\">10\/11\/24<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opinion<\/h2>\n\n\n<div class=\"wp-block-post-author has-small-font-size\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/journalists.org.uk\/jessica-gardiner\/wp-content\/wphb-cache\/gravatar\/52a\/52ac4402f2d7cbca48c5651ada772f09x24.jpg' srcset='https:\/\/journalists.org.uk\/jessica-gardiner\/wp-content\/wphb-cache\/gravatar\/52a\/52ac4402f2d7cbca48c5651ada772f09x48.jpg 2x' class='avatar avatar-24 photo' height='24' width='24' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/journalists.org.uk\/jessica-gardiner\/author\/jessica-gardiner\/\" target=\"_self\">Jessica Gardiner<\/a><\/p><\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"wp-block-paragraph\">Old money style, Jane Birkin bag charms, clean girls, indie sleaze revival, tomato girl core? Does anyone actually wear what they want to anymore, or has social media completely killed off any sense of genuine authenticity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve been online in the past few years you\u2019ll have seen the microtrend supercomputer that is TikTok. I know what you\u2019re thinking, it\u2019s just another trend nobody\u2019s actually committing to cottage-core full time. But with the insane rate and quantity of new microtrends surfacing, it can be hard to know where an online niche ends and personal style begins. I mean think about it, when was the last time you saw somebody who has a true personal style? Something that makes them unique, a signature item of clothing they\u2019ve been wearing for years, or a particularly wacky makeup look that&#8217;s their to go to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are living through a personal style drought, style is the newest, hottest commodification. Rather than curating fashion taste over years, taking inspiration from your own life; music, art, culture, we\u2019re buying a personality, it\u2019s premade to go, just add water! Take for example this obsession over Hermes Birkin bags, it\u2019s the ultimate symbol of wealth to some, but people get slammed for not using their Birkins the way \u2018Jane  Birkin would have\u2019. So this trend of accessorising bags with pre-made bag charms has surfaced. But people aren\u2019t using charms they have collected over the years from travel or gifts, they\u2019re brand new, straight-out-of-the-plastic bag charms. A premade, bought, curated, display of personality.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@natashahmedx\/video\/7385952937899543841\" data-video-id=\"7385952937899543841\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@natashahmedx\" href=\"https:\/\/www.tiktok.com\/@natashahmedx?refer=embed\">@natashahmedx<\/a> <p>trinkification is the epitome of girlhood <a title=\"janebirkin\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/janebirkin?refer=embed\">#janebirkin<\/a> <a title=\"janebirkinify\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/janebirkinify?refer=embed\">#janebirkinify<\/a> <a title=\"girlhood\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/girlhood?refer=embed\">#girlhood<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Dominic x Brazil Declan - iMi\ud83e\udee7\" href=\"https:\/\/www.tiktok.com\/music\/Dominic-x-Brazil-Declan-7367758141712354080?refer=embed\">\u266c Dominic x Brazil Declan &#8211; iMi\ud83e\udee7<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><a href=\"https:\/\/pin.it\/3OpxWIXGw\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"1200\" src=\"https:\/\/journalists.org.uk\/jessica-gardiner\/wp-content\/uploads\/sites\/24115\/2024\/12\/IMG_4881.jpg\" alt=\"trend: Eclectic Grandpa. Collage on how to achieve the aesthetic.\" class=\"wp-image-137\" style=\"width:483px;height:auto\" srcset=\"https:\/\/journalists.org.uk\/jessica-gardiner\/wp-content\/uploads\/sites\/24115\/2024\/12\/IMG_4881.jpg 675w, https:\/\/journalists.org.uk\/jessica-gardiner\/wp-content\/uploads\/sites\/24115\/2024\/12\/IMG_4881-169x300.jpg 169w, https:\/\/journalists.org.uk\/jessica-gardiner\/wp-content\/uploads\/sites\/24115\/2024\/12\/IMG_4881-576x1024.jpg 576w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/a><figcaption class=\"wp-element-caption\">Pinterest Predicts 2024: Eclectic Grandpa via Suckoosearch<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u2018eclectic grandpa\u2019 aesthetic is another great example of unoriginality. The trend surfaced at the beginning of 2024, to achieve the look think chunky knits, patterned trousers and accessories (clashing preferable), brown loafers and oversized glasses. Or literally think of your grandpa. Again this idea of an off the shelf, bought personal style attempts to make up for a lack of any original style.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media and fast fashion appear to be the culprit, we\u2019re cycling through fashion trends at a rate so fast we can\u2019t even keep up. One of my favourite TikTok creators &nbsp;<a href=\"https:\/\/vm.tiktok.com\/ZGdMC7oeU\/\">Elliot Duprey<\/a> described the secret to being truly fashionable in a statement, \u201c<em>To understand fashion and to have a distinct and believable personal style, you must live a life in your clothes\u201d<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His video describes that to develop a distinguishable personal style you must let your clothes experience the things you love, they must develop wear and tear, be functional for your everyday activities and grow around you as an individual. \u201c<em>The character inherent with these clothes is a reflection of our lives, and it tells people outwardly, silently, things about us\u201d<\/em>. This whole argument for developing a personal style might sound completely stupid to some, but I think the influence of social media has had a silent impact on the whole fashion community. Even fashion influencers who might think they&#8217;re out of reach of mass trends, for instance do obsessive Rick Owens collectors have a personal style? Is copying and collecting a specific designer&#8217;s ready-to-wear really any better than following a micro trend? I suppose it all comes down to longevity, kudos to you if you&#8217;ve been loyal to the McBling aesthetic for the past 10 years. It&#8217;s about dedication to what works for you and actually living in your clothes. But I personally can&#8217;t help but think, how can you fit your entire life into one aesthetic?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>In the long run, microtrends can\u2019t replicate authenticity. If we let go of the pressure to constantly hop on every minor trend, maybe we\u2019ll find that individuality is the goal we should be reaching for. And as the saying goes, money can\u2019t buy taste (but it can fuel microtrends).<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>10\/11\/24 Opinion Old money style, Jane Birkin bag charms, clean girls, indie sleaze revival, tomato girl core? Does anyone actually wear what they want to anymore, or has social media completely killed off any sense of genuine authenticity. If you\u2019ve been online in the past few years you\u2019ll have seen<\/p>\n","protected":false},"author":267,"featured_media":181,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-132","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/journalists.org.uk\/jessica-gardiner\/wp-json\/wp\/v2\/pages\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalists.org.uk\/jessica-gardiner\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/journalists.org.uk\/jessica-gardiner\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/journalists.org.uk\/jessica-gardiner\/wp-json\/wp\/v2\/users\/267"}],"replies":[{"embeddable":true,"href":"https:\/\/journalists.org.uk\/jessica-gardiner\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":0,"href":"https:\/\/journalists.org.uk\/jessica-gardiner\/wp-json\/wp\/v2\/pages\/132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journalists.org.uk\/jessica-gardiner\/wp-json\/wp\/v2\/media\/181"}],"wp:attachment":[{"href":"https:\/\/journalists.org.uk\/jessica-gardiner\/wp-json\/wp\/v2\/media?parent=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}