{"id":125,"date":"2024-11-11T10:36:00","date_gmt":"2024-11-11T10:36:00","guid":{"rendered":"https:\/\/journalists.org.uk\/keira-gratton\/?p=125"},"modified":"2024-12-20T12:52:11","modified_gmt":"2024-12-20T12:52:11","slug":"why-i-stopped-caring-about-my-carbon-footprint","status":"publish","type":"post","link":"https:\/\/journalists.org.uk\/keira-gratton\/2024\/11\/11\/why-i-stopped-caring-about-my-carbon-footprint\/","title":{"rendered":"Why I Stopped Caring About My Carbon Footprint"},"content":{"rendered":"\n<p class=\"has-text-color has-link-color wp-elements-4558df9fec0968929112b2770782856e\" style=\"color:#888484;font-size:10px\">^ Image credit: CDD20, Pixabay, <a href=\"https:\/\/pixabay.com\/service\/license-summary\/\" class=\"broken_link\"><span style=\"text-decoration: underline\">CC0 1.0<\/span><\/a><\/p>\n\n\n\n<p>As of 2024, I\u2019m officially putting my foot down on tracking my carbon footprint.<\/p>\n\n\n\n<p>Now, that probably seems like a pretty ironic thing to read on an environmental blog. But, the idea of having a \u2018carbon footprint\u2019, or achieving carbon neutrality, doesn\u2019t have the green beginnings you\u2019d assume. &nbsp;<\/p>\n\n\n\n<p class=\"{   text-decoration: underline; } \">Like me, you probably first heard of a carbon footprint in school, or on one of the many apps which now features a carbon calculator. The term is defined by <a href=\"https:\/\/www.nature.org\/en-us\/get-involved\/how-to-help\/carbon-footprint-calculator\/#:~:text=A%20carbon%20footprint%20is%20the,is%20closer%20to%204%20tons.\"><span style=\"text-decoration: underline\">The Nature Conservancy<\/span><\/a> as \u201cthe total amount of greenhouse gases (including carbon dioxide and methane) that are generated by our actions,\u201d and is the most popular method of measuring our climate impact. It\u2019s something that I was pretty concerned about for around a decade.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"884\" src=\"https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/IMG_3761-1024x884.jpg\" alt=\"\" class=\"wp-image-126\" srcset=\"https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/IMG_3761-1024x884.jpg 1024w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/IMG_3761-300x259.jpg 300w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/IMG_3761-768x663.jpg 768w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/IMG_3761.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Screengrab of Trainline carbon calculator. <br>Image credit: Keira Gratton<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>I seriously considered not pursuing my driver\u2019s license, and going to University in my hometown, all over concerns that I would be travelling too much. The knowledge of how much my carbon emissions were contributing to global warming haunted me every time I went on holiday abroad, drove to a friend\u2019s house, or even used ChatGPT.<\/p>\n\n\n\n<p>But in the end, I did get that car I wanted, I\u2019m currently saving for a girls\u2019 holiday this summer, and I\u2019m using ChatGPT to generate this article. Ok, that last bit was a joke, but I am serious about having changed my mindset around carbon footprints.<\/p>\n\n\n\n<p>Whilst the idea of a carbon footprint was<a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/095624789200400212\" class=\"broken_link\"> <span style=\"text-decoration: underline\">coined in the 1992 works on William Rees<\/span><\/a>, the term was <a href=\"https:\/\/www.wbur.org\/onpoint\/2023\/12\/19\/how-big-oil-helped-push-the-idea-of-a-carbon-footprint\"><span style=\"text-decoration: underline\">popularised by the 2003 British Petroleum Ad campaign<\/span><\/a>, <em>Beyond Petroleum<\/em>. The rebrand was devised by public relations and marketing agency Ogilvy and Mather, and urged people to reduce their individual carbon emissions.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BP Ad: Carbon Footprint\" width=\"810\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ywrZPypqSB4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">2003 BP <em>Beyond Petroleum<\/em> Advertisement. <br>Uploaded to YouTube by @mpdrsn without copyright.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-group has-large-font-size is-layout-grid wp-container-core-group-is-layout-4de8cdc2 wp-block-group-is-layout-grid\" style=\"border-style:none;border-width:0px;border-radius:0px;min-height:0px;padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"202\" src=\"https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.07.28-1024x202.png\" alt=\"\" class=\"wp-image-129\" srcset=\"https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.07.28-1024x202.png 1024w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.07.28-300x59.png 300w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.07.28-768x152.png 768w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.07.28.png 1346w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"184\" src=\"https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.18.55-1024x184.png\" alt=\"\" class=\"wp-image-137\" srcset=\"https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.18.55-1024x184.png 1024w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.18.55-300x54.png 300w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.18.55-768x138.png 768w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.18.55.png 1322w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"152\" src=\"https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.08.52-1024x152.png\" alt=\"\" class=\"wp-image-132\" srcset=\"https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.08.52-1024x152.png 1024w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.08.52-300x44.png 300w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.08.52-768x114.png 768w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.08.52.png 1336w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"153\" src=\"https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.18.14-1024x153.png\" alt=\"\" class=\"wp-image-138\" srcset=\"https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.18.14-1024x153.png 1024w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.18.14-300x45.png 300w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.18.14-768x115.png 768w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/Screenshot-2024-12-18-at-06.18.14.png 1314w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<p>The advertisement preys on the lack of climate education in the early 2000s, satirizing interviewees who have never considered their own climate impact. The slogan, \u201cwe can all do more to emit less\u201d, heavily implies that individuals need to take accountability for their pollution, inspiring a certain guilt in the viewer.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.theguardian.com\/commentisfree\/2021\/aug\/23\/big-oil-coined-carbon-footprints-to-blame-us-for-their-greed-keep-them-on-the-hook\"><span style=\"text-decoration: underline\">BP have over 18,700 gas stations worldwide and is the second-largest non-state oil company in the world, producing 31 million tonnes of emissions in 2023<\/span><\/a>. So why is a crude oil company trying to convince us, their customers, to get greener?<\/p>\n\n\n\n<p>The answer lies in the rhetoric. This advertisement, and the following campaigns of other big polluters (e.g. <a href=\"https:\/\/trellis.net\/article\/chevrons-energy-campaign-draws-mixed-reviews\/\"><span style=\"text-decoration: underline\">Chevron\u2019s <em>Will You Join Us?<\/em> climate initiative<\/span><\/a>), shift the burden of carbon neutrality onto individual consumers, dodging corporate responsibility. The complicit guilt people feel silences vast swathes of would-be activists, who feel hypocritical criticising companies that they still use. The idea of the carbon footprint was originally devised as a greenwashing technique to distract individuals from a company&#8217;s pollution with their own personal climate shame as a consumer.<\/p>\n\n\n\n<p>Despite their underlying motives however, BP were somewhat right. <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.vox.com\/the-goods\/2018\/10\/12\/17967738\/climate-change-consumer-choices-green-renewable-energy\">Consumer usage makes up 90% of a company&#8217;s greenhouse gas emissions, with roughly only 10% stemming directly from manufacturing<\/a>.<\/span><\/p>\n\n\n\n<p>And yet, maybe you shouldn\u2019t blame yourself so much for having a carbon footprint. In order to finally let myself start living, I had to do exactly that \u2013 forgive some of my pollution. The reality is, especially in the UK, since the industrial boom of the late 1800s, our oil-guzzling, coal-burning economy hasn\u2019t looked back. We\u2019ve relied on polluting industries and trades for so long that society is intrinsically built around them. You need a car to get to work on time, as public transport is underfunded and unreliable. You need to burn fossil fuels to keep your house warm, as most homes come with built-in oil and gas boilers. Many of that 90% will be using fossil fuels out of necessity, not choice.<\/p>\n\n\n\n<p>Fossil fuel companies also spend billions on advertising each year, which <a href=\"https:\/\/www.theguardian.com\/environment\/2024\/sep\/18\/fossil-fuel-companies-sponsor-billions-in-global-sportswashing-deals\"><span style=\"text-decoration: underline\">the New Weather Institute\u2019s <em>Dirty Money<\/em> report describes as<\/span><\/a> buying a \u201c\u2018social licence\u2019 to operate, in an attempt to divert attention from their role in fuelling the climate crisis\u201d. The <a href=\"https:\/\/www.tottenhamhotspur.com\/news\/2022\/december\/tottenham-hotspur-announces-partnership-with-ineos-grenadier\/\"><span style=\"text-decoration: underline\">Tottenham Hotspurs have been accepting sponsorship from INEOS<\/span><\/a>, one of the world\u2019s largest petrochemical companies for over three years. The normalisation of these fossil giants for consumers is a clear-cut attempt to keep our planet bleeding crude oil.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"870\" src=\"https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/ineos-edited.jpg\" alt=\"\" class=\"wp-image-142\" style=\"width:696px;height:auto\" srcset=\"https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/ineos-edited.jpg 696w, https:\/\/journalists.org.uk\/keira-gratton\/wp-content\/uploads\/sites\/24116\/2024\/12\/ineos-edited-240x300.jpg 240w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption class=\"wp-element-caption\">Nice Football Player Pablo Rosario in their 2021 kit, advertising sponsor INEOS. <br>Image credit: Supporterh\u00e9ninois, Wikimedia Commons, <a href=\"https:\/\/creativecommons.org\/publicdomain\/zero\/1.0\/deed.en\"><span style=\"text-decoration: underline\">CC0 1.0<\/span><\/a><\/figcaption><\/figure>\n\n\n\n<p>So then, now that I&#8217;ve understood how corporations can influence us to continue polluting, does that mean I&#8217;m entirely off the hook? Short answer \u2013 no. I know that I claimed to have stopped caring about my carbon footprint, but that\u2019s really only a half-truth. What I meant was, I stopped believing that it was solely my responsibility to end the climate crisis. Truly, for everything I do as an individual, I will never be able to save the planet. And selfishly, I felt relief in realising that.<\/p>\n\n\n\n<p>In truth, the climate burden is shared, but some carry it heavier than others. <a href=\"https:\/\/www.theguardian.com\/sustainable-business\/2017\/jul\/10\/100-fossil-fuel-companies-investors-responsible-71-global-emissions-cdp-study-climate-change\"><span style=\"text-decoration: underline\">The <em>Carbon Majors Report<\/em> claims that<\/span><\/a> 70% of the world\u2019s emissions since 1988 have come from just 100 companies. Furthermore, \u201cNew Oxfam research finds that the richest among us were responsible for more carbon emissions than 5 billion people\u201d, with the jet-setting and big oil investments of \u201ccarbon-billionaires\u2019\u201d set to cause 1.3 billion heart-related deaths this decade. We should all be trying to reduce emissions where we can, but you probably shouldn\u2019t be losing sleep over it whilst Taylor Swift takes her <span style=\"text-decoration: underline\"><a href=\"https:\/\/fortune.com\/2024\/12\/06\/taylor-swift-private-jet-flights-fuel-consumption-2024\/\">90<sup>th<\/sup> private flight<\/a> <\/span>this year.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">and yet you&#39;re still living with such affluent lifestyle?? Hypocrisy at its finest<\/p>&mdash; aries (@13saltair) <a href=\"https:\/\/twitter.com\/13saltair\/status\/1213132476383518721?ref_src=twsrc%5Etfw\">January 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>In the end, your carbon footprint doesn&#8217;t measure your dedication to reducing global warming, only your ability to enact those desires in an unfair world. You end up having to be realistic about how you as an individual should limit yourself, considering the extreme (and expensive) lengths you&#8217;d have to go to to avoid, say, mainstream energy or animal products. <\/p>\n\n\n\n<p>You deserve to <a href=\"https:\/\/www.marieclaire.com.au\/life\/florence-given-women-living-deliciously\/\"><span style=\"text-decoration: underline\">live as deliciously as Florence Given<\/span><\/a>, making climate-conscious choices that also keep you happy. I religiously shop at charity shops, but I also refuse to stop road-tripping to see my best friend. She doesn\u2019t live near a train station, and that\u2019s neither of our faults. Collective climate action is just as important as individual habits, so you\u2019re better off challenging the system where you can, and forgiving yourself where you simply can\u2019t (won\u2019t). We can\u2019t all be selfless automatons, and I hope that by admitting I\u2019m not one, I can convince you that any little changes you make are still worth it! If we can all try that, our joint commitments might yet smooth out the wrinkles.<\/p>\n\n\n\n<p>I\u2019ve stopped losing sleep over my carbon footprint, but I\u2019ve never stopped caring about climate change. As the new generation, we need to find a comfortable balance between crippling climate anxiety and sustainable living. Ultimately, we didn\u2019t ask to be born onto a planet that had set itself on fire. Make green choices where you can, but don\u2019t let your Trainline carbon calculator keep you up when you have assignments due\u2026<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m officially putting my foot down on tracking my carbon footprint.<\/p>\n","protected":false},"author":268,"featured_media":162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":30,"footnotes":""},"categories":[30],"tags":[33,20,31,28,14,35,12,13,34,32,5],"class_list":["post-125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comment-pieces","tag-carbon-footprint","tag-climate","tag-climate-change","tag-climate-justice","tag-eco","tag-emissions","tag-enviromental","tag-green","tag-greenwashing","tag-thrift","tag-vegan"],"_links":{"self":[{"href":"https:\/\/journalists.org.uk\/keira-gratton\/wp-json\/wp\/v2\/posts\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalists.org.uk\/keira-gratton\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalists.org.uk\/keira-gratton\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalists.org.uk\/keira-gratton\/wp-json\/wp\/v2\/users\/268"}],"replies":[{"embeddable":true,"href":"https:\/\/journalists.org.uk\/keira-gratton\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":0,"href":"https:\/\/journalists.org.uk\/keira-gratton\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journalists.org.uk\/keira-gratton\/wp-json\/wp\/v2\/media\/162"}],"wp:attachment":[{"href":"https:\/\/journalists.org.uk\/keira-gratton\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalists.org.uk\/keira-gratton\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalists.org.uk\/keira-gratton\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}