{"id":75,"date":"2024-11-28T20:14:43","date_gmt":"2024-11-28T20:14:43","guid":{"rendered":"https:\/\/journalists.org.uk\/mengfan-shen\/?page_id=75"},"modified":"2024-12-08T16:44:04","modified_gmt":"2024-12-08T16:44:04","slug":"multiple-beauty-brands-launch-christmas-advent-calendars","status":"publish","type":"page","link":"https:\/\/journalists.org.uk\/mengfan-shen\/multiple-beauty-brands-launch-christmas-advent-calendars\/","title":{"rendered":"Multiple beauty brands launch Christmas Advent Calendars"},"content":{"rendered":"\n
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To celebrate Christmas 2024 and capitalize on the holiday shopping surge, several beauty brands at Eldon Square in Newcastle launched limited edition Christmas Advent Calendar gift boxes in mid-November.<\/p>\n\n\n\n

The brands like Clarins, Sephora, Lanc\u00f4me and so on have displayed the gift boxes in prominent store locations and featured them on their official websites to attract more customer attention.<\/p>\n\n\n\n

According to beauty brand websites, the Christmas Advent Calendar adventure begins on December 1st and runs until Christmas Eve, December 24th.<\/p>\n\n\n\n

Sephora website shows that \u201ceach gift box contains 24 smaller boxes. Customers just open the small box with the day\u2019s date, revealing a brand\u2019s specially curated holiday surprise.\u201d According to Lanc\u00f4me website<\/a>, it design a \u2018grand finale gift\u2019 for the last day of the advent calendar, December 24th, creating additional excitement and anticipation for customers.<\/p>\n\n\n\n

Helen, a sales associate at Est\u00e9e Lauder in John Lewis at Eldon square, said: “Our branded advent calendar is currently only available online and costs \u00a3275<\/a>. Customers from various age groups come to purchase gift boxes. The design and products of the gift sets communicate the brand’s value to the customers.”<\/p>\n\n\n\n

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Helen further explained that the reason behind launching the advent calendar, \u201cIt can be summed up in one word —–value. The Christmas gift sets provide consumers with a sense of ritual and a festive atmosphere. Similarly, the exquisite packaging helps reinforce the brand’s value positioning.\u201d<\/p>\n\n\n\n

A sales associate of Sephora in John Lewis, who didn\u2019t want to reveal her name, said, “Similar to how each flower possesses its own meaning, each brand’s Christmas gift set communicates its own unique language.”<\/p>\n\n\n\n

Liz Chen, one of the customer of Sephora, said: \u201cThe design of these beauty brands’ Christmas gift sets reflects their unique identity. The gift boxes blend the festive spirit with the brand’s founding values and positioning, creating a style that is truly one-of-a-kind.\u201d<\/p>\n\n\n\n

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