Likes to Flights: How Social Media is Reshaping Gen Z’s Travel Plans
Young travellers are no longer thumbing through glossy brochures or browsing travel agent shop windows to map out their adventures. Instead, social media travel content has revolutionised the way they plan and execute their trips—one ‘like, comment, follow’ at a time. From Instagram profiles filled with dreamy landscapes to TikTok videos offering real-time tips, online platforms are reshaping the dynamics of tourism.
According to a study by Adobe, 1 in 10 Gen Z TikTok users now turn to TikTok as a search engine, favouring short-form, visually engaging content over traditional browsers like Google. Sixty percent of Gen Z TikTok users say they’ve visited new destinations after discovering them on the platform. This shift highlights how content creation is transfo...