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Likes to Flights: How Social Media is Reshaping Gen Z’s Travel Plans

19Dec

By Sophie JarvisNo Comments

Features

Likes to Flights: How Social Media is Reshaping Gen Z’s Travel Plans

Young travellers are no longer thumbing through glossy brochures or browsing travel agent shop windows to map out their adventures. Instead, social media travel content has revolutionised the way they plan and execute their trips—one ‘like, comment, follow’ at a time. From Instagram profiles filled with dreamy landscapes to TikTok videos offering real-time tips, online platforms are reshaping the dynamics of tourism. According to a study by Adobe, 1 in 10 Gen Z TikTok users now turn to TikTok as a search engine, favouring short-form, visually engaging content over traditional browsers like Google. Sixty percent of Gen Z TikTok users say they’ve visited new destinations after discovering them on the platform. This shift highlights how content creation is transfo...

Bratislava to Berlin by Bus: The Ultimate Budget Journey for Student Travellers

Looking for a pocket-friendly and time-efficient alternative to interrailing? Taking the bus is your ticket to ride... The view from Castle Hrad, Bratislava. Image Credits: Sophie Jarvis This summer, I set off on a solo adventure through the warm and rolling landscapes of Europe- but rather than hopping on a train or jetting across the skies, I took the bus... the road less travelled, but the ticket to ride. Summer was the sweet-spot between my first and second year of university, and after trudging through a long year of uni and facing the next, I'd cobbled up a case of the travel bug. I was looking for a trip where I could immerse myself into different cultures, but had two setbacks: I had one month to plan, and therefore one month to save, before I went back to university in S...

Students on a Shoestring: 10 Ways to Keep your Trip Cheap and Cheerful

A summer trip in between university semesters to the Algarve, Portugal. Image Credits: Sophie Jarvis Let's face it, being a student comes with lots of perks, (cheaper streaming services, UniDays discounts, and, you know, getting a higher education), but having a big travel budget? Not so much. But with that being said, it doesn't mean you shouldn't wring your wanderlust wherever you can- whether you're planning a mini weekend getaway or a group trip with your housemates for the uni break, you can absolutely travel on a shoestring student budget without sacrificing fun and adventure. Here is a collection of 10 tried-and-tested travel tips that will help you keep your globetrotting goals pocket-friendly, stress-free, and unforgettable... ready to start packing? Let's take off! Sea...