{"id":116,"date":"2024-08-09T17:26:30","date_gmt":"2024-08-09T16:26:30","guid":{"rendered":"https:\/\/journalists.org.uk\/yang-zhang\/?p=116"},"modified":"2024-08-18T22:47:03","modified_gmt":"2024-08-18T21:47:03","slug":"theatres-are-turning-to-social-media-to-reach-younger-audiences","status":"publish","type":"post","link":"https:\/\/journalists.org.uk\/yang-zhang\/2024\/08\/09\/theatres-are-turning-to-social-media-to-reach-younger-audiences\/","title":{"rendered":"Theatres are turning to social media to reach younger audiences"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Two leading Northeast theatres have credited social media marketing with helping them improve attendance at their performances &#8211; including reaching younger audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <strong><em><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-united-kingdom\">Global Digital Reports 2024<\/a> <\/em><\/strong>released by Datareportal, in January 2024, social media users in the UK accounted for 82.8% of the total population, reaching 56.2 million. Among them, <strong>the number of social media users aged 15\u201334 reached 16.81 million, accounting for 24.8%<\/strong>. In light of these data, theatres across the UK are increasingly recognizing the importance of social media as a tool for engaging younger audiences.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" data-id=\"120\" src=\"https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.47.09-1024x572.png\" alt=\"\" class=\"wp-image-120\" srcset=\"https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.47.09-1024x572.png 1024w, https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.47.09-300x167.png 300w, https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.47.09-768x429.png 768w, https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.47.09-1536x857.png 1536w, https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.47.09-1170x653.png 1170w, https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.47.09.png 1824w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"> <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"121\" src=\"https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.48.31-1024x575.png\" alt=\"\" class=\"wp-image-121\" srcset=\"https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.48.31-1024x575.png 1024w, https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.48.31-300x168.png 300w, https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.48.31-768x431.png 768w, https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.48.31-1536x862.png 1536w, https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.48.31-1170x657.png 1170w, https:\/\/journalists.org.uk\/yang-zhang\/wp-content\/uploads\/sites\/23176\/2024\/08\/\u622a\u5c4f2024-08-06-03.48.31.png 1582w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Sources: Digital 2024: The United Kingdom by datareportal<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Theatres are turning to social media to reach younger audiences\" width=\"1110\" height=\"624\" src=\"https:\/\/www.youtube.com\/embed\/GyyFwRu9EKw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Theatres are turning to social media to reach younger audiences<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sarah Marsden<\/strong>, Creative Learning Officer at Sunderland Empire Theatre, shared insights into how her theatre is adapting to these changes. \u201c<strong>Our marketing department has started using social media to attract younger audiences<\/strong>,\u201d she explained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, <strong>Anna Robinson<\/strong>, Customer Sales Supervisor at Northern Stage, highlighted the critical role social media plays in their outreach efforts.\u201c<strong>We were over 50% capacity (across<em> all three stages<\/em>); we kind of almost sold out on both nights just through social media engagement<\/strong>.\u201d she said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The success of social media has been so great that the Sunderland Empire is considering starting a young influencers&#8217; programme, Marsden said.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\">This website is part of a student project. While the information on this website has been verified to the best of our abilities, we cannot guarantee that there are no mistakes or errors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\">The material on this site is given for general information only and does not constitute professional advice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\">The views expressed through this site are those of the individual contributors and not those of the website owner. We are not responsible for the content of external sites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theatres across the Northeast England are increasingly recognizing the importance of social media as a tool for engaging younger audiences.<\/p>\n","protected":false},"author":241,"featured_media":125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":1,"footnotes":""},"categories":[25],"tags":[18,19,11,15,17,8,12],"class_list":["post-116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-newcastle","tag-royal-theatre","tag-social-media","tag-sunderland","tag-sunderland-empire","tag-theatre","tag-young-people"],"_links":{"self":[{"href":"https:\/\/journalists.org.uk\/yang-zhang\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalists.org.uk\/yang-zhang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalists.org.uk\/yang-zhang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalists.org.uk\/yang-zhang\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/journalists.org.uk\/yang-zhang\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":0,"href":"https:\/\/journalists.org.uk\/yang-zhang\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journalists.org.uk\/yang-zhang\/wp-json\/wp\/v2\/media\/125"}],"wp:attachment":[{"href":"https:\/\/journalists.org.uk\/yang-zhang\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalists.org.uk\/yang-zhang\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalists.org.uk\/yang-zhang\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}