The Pet Pound grew out of my curiosity about how deeply pets are woven into people’s lives — not only as companions, but as part of our economy and communities. During my time in the UK, I have seen how the cost-of-living crisis is affecting both pet owners and those working in the pet industry.
This website is my way of exploring and sharing these stories. From pet cafés under pressure to rescue centres in crisis, and from independent shops to smart pet technology, I aim to document the challenges and changes in the UK’s pet world.
Through video, audio, and photography, The Pet Pound seeks to offer a space where industry voices, expert insights, and personal experiences meet — showing how pets continue to shape our lifestyles, spending habits, and emotional well-being.

Credit: Zexiang Liu