Image: AI begins to replace humans in entry-level jobs. Source: AI-generated Image

In Newcastle, unemployment is becoming more complex because artificial intelligence (AI) is starting to become the prime candidate for more entry-level jobs, including positions such as data entry clerks, administrative assistants handling scheduling, and customer service agents answering calls.

According to the latest data from the Office for National Statistics, AI is not the only challenge, says Chris Ord, an officer at Newcastle City Council. Realities such as long-term health problems, language barriers and new national policies are forcing people out of the workplace. Moreover, the “upload your CV and wait for an interview” approach to job searching — known as “Indeed culture” — is no longer effective in the current competitive world.

My audio interview with Chris Ord focuses on how multiple factors are reshaping the job vacancies structure, and shows how governments and communities are trying to help people regain a foothold through skills training and personalised support in this new age.


Audio interview: The current unemployment situation in Newcastle
Produced and reported by Haowen Lu
Image: Chris Ord, partnership co-ordinator of Work & Thrive Newcastle
Source: Video still by Haowen Lu

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By Haowen Lu

An MA Journalism student ‘wandering’ the UK with a camera in one hand and a wild idea in the other. I have worked in national media, survived the fast-paced fashion world, and dabbled in volunteering. Always curious, slightly chaotic, but never standing still.

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